Reflecting on the Recent "Jingri" Phenomena through He Feiguang's Identification

Abstract.The derogatory term "jingri" has become prevalent in China in recent years. Academics are concerned that this phenomena may be influenced by Japanese goods, popular culture, and indigenous historical nihilism, although these factors are not the main issue. He Feiguang, a Taiwanese who had been heavily inspired by Japanese culture, was resolved to move to mianland China in 1930 and establish himself as a significant anti-Japanese film director. His strong sense of Chinese identity, which was influenced by his family and Chinese cultural practises, serves as a motivating example for us as we consider the 'jingri' phenomenon of recent years in reverse: the need to create a comprehensive sense of Chinese cultural identity through society, family, and formal education.