Abstract.Under the background that short video platform has become an important channel of film marketing, opening a short film video official account has become a standard action for film marketing. To find out the advantages and disadvantages of short film video official account marketing is the premise of maximizing marketing effect. Its marketing advantages include autonomy and association of execution, richness and infectivity of information, immediacy and free transmission, precision and participation of objects, feedback and detonation of effects. The disadvantages of its marketing are the … Read more →

Abstract.After the new college entrance examination reform, summary writing has been formally used in college entrance examination writing in China. This new question type has triggered many scholars and front-line teachers' research and discussion. In order to further understand the current research status of summary writing in China, this paper collates and analyzes the literature related to summary writing in Foreign Language Teaching in Primary and secondary Schools (middle school papers), English Teaching and Research in Primary and Secondary Schools and the core journals of CNKI from 2015 to … Read more →

Abstract.Although the progress of modern information technology and society has made modern junior high school English textbooks gradually develop in the direction of multi-modality, in actual teaching, teachers make less use of textbook illustrations and have difficulties in using them. Based on the two dimensions of classification and function of illustrations, the article Save the Sharks! from the Unit 13 Reading section of the Grade 9 English textbook of PEP is used as an example to discuss the effective use of textbook illustrations in reading teaching in conjunction with actual teaching. Teachers … Read more →

Abstract.The video text of the interview chapter in the four seasons of "The Exciting Offer" was extracted, and the critical discourse analysis method was used to cluster the three aspects of discourse text, social meaning and face needs to show the interview etiquette of the candidates in different fields of the job market. Based on the different face needs, we analyze how they present their sense of self-worth or self-image, in order to answer the following two questions: 1. How to realize their face needs in the interview? 2. What are the similarities and differences in realizing face needs for … Read more →

Abstract.Despite an increasing understanding of the importance of teacher beliefs and practices, which of pre-service EFL teachers in relation to reading comprehension instruction (RCI) still need to be investigated. Based on Cultural Historical Activity Theory (CHAT) and Activity System Analysis Methods, this study examines the cultural and historical foundation of Chinese EFL teachers' beliefs and practices on reading comprehension instruction. This study highlights the potential value of a comprehensive examination of other CHAT constructs, including the subject(s), tools, rules, community, and … Read more →

Abstract.Poetry translation is a formidable task for the difficulty of achieving unity of form and content. This thesis analyzes two English versions of Bai Juyi’s Song of a Pipa Player from the perspective of translation aesthetics of Liu Miqing, one is Xu Yuanchong’s and the other is Witter Bynner’s. It is found that translation aesthetics theory is a thread running through two translations, and reasons of different translation choices can be explained from translators’ translation idea, thinking pattern and sensitivity of expressed emotion of the ST, which can be a guidance for poetry translation. Read more →

Abstract.With the continuous development and innovation of science and technology in the current era, at this point, artificial intelligence has been able to generate all kinds of "works" like human beings, which has produced many new intellectual property legal issues in the field of artificial intelligence, which also put forward new legal challenges for its protection. What kind of protection should be given to artificial intelligence products, its copyright, the ownership of the rights of products is the issue of this paper. At present, the author believes that two preconditions should be made … Read more →

Abstract.Contemplating the future trajectory of television programming in contemporary society's rapidly-evolving media landscape is a matter of considerable intellectual import. This paper embarks upon an ambitious analytical undertaking, scrutinizing the interplay of three disparate, yet mutually interlocking dimensions-namely, the salience of localized sentiments amidst the process of urbanization, the resonant nexus between emotions and the wave of globalization, and the dire need to alleviate stress in an information society marked by an ever-increasingly frenetic pace-with the goal of offering … Read more →

Abstract.Mental health is very important for the development of society and economy, the individual psychological condition in the society is good, the development of the individual and society can show a positive state. With the rapid development of economy and society, people's demand for mental health is increasingly prominent.Through questionnaire survey and field interview, it is found that "Emos" have negative phenomena in the way to relieve their emotions. It is proposed to create a professional and targeted Wechat official account and app to meet the needs of "Emos" in an all-round way and … Read more →

Abstract.Industry 4.0 has brought opportunities and challenges to the development of China’s equipment manufacturing industry. In order to boost the healthy development of equipment manufacturing industry, the paper select appropriate financing prosperity index and construct financing prosperity diffusion index and composite index in equipment manufacturing industry from the perspective of financing. Then we analysis the dynamic development trend toward financing prosperity of equipment manufacturing industry, and design the early warning signal lamp for it. In this paper, we take 2006-2015 quarterly … Read more →

Abstract."14th Five-Year" period, China's digital economy to deepen the application, standardize the development of a new stage. In the financial sector, digitalization has also become an important development direction. In response to the national call, banks and other financial institutions are promoting the digitalization and intelligence of risk management, and finance is moving from traditional offline to digital online, showing many benefits. As China's aging process deepens, the digital divide between the elderly and the times is further revealed, thus whether the issue of aging population will … Read more →

Abstract.The report of the 20th National Congress of the Communist Party of China proposes to comprehensively promote rural revitalization, adhere to the priority development of agriculture and rural areas, and accelerate the construction of an agricultural power. Studying the supply chain of agricultural products is one of the ways to achieve rural revitalization, with the aim of providing agricultural products to consumers quickly and safely, while reducing costs in the supply chain and improving economic benefits. Rice, as one of the most important food crops, feeds over half of the population. … Read more →

Abstract.The development of red rural tourism is of great practical significance in the overall promotion strategy of rural revitalization, and it is an important means for rural residents to get rid of poverty and become rich and to promote overall revitalization. This paper sorts out the current situation of red rural tourism, puts forward the problems at the present stage, and thinks about its breakthrough path. In the new era, the red rural tourism should improve the mechanism, strengthen the standardized management, take into account the ecological civilization and innovation competition, and play … Read more →

Abstract.College canteen work is of great significance to the healthy development of higher education, campus safety, social harmony and stability. In order to achieve student satisfaction, college canteens must master the eating consumption behavior and dietary life patterns of college students, and do a good job according to their characteristics. This paper analyzes the characteristics of the dietary consumption behavior of contemporary college students and its new changes. The deficiencies of university canteens were further analyzed. Countermeasures for the optimization of college canteen work … Read more →

Abstract.This paper aims to explore the influence of distributed leadership on university teachers' self-efficacy, and puts forward a teacher leadership development project. By literature review and analysis, this paper analyzes the theory of distributed leadership of university teachers and related research, and puts forward a teacher leadership development project, which includes four steps: explore teachers' leadership potential, establish corresponding distributed leadership training programs for teachers, promote teacher team cooperation and communication and establish a distributed leadership … Read more →

Abstract.At present, land desertification is still a serious ecological environment problem in China. Xinjiang is the administrative region with the largest desertified soil area in China and the most severe wind and sand damage. This paper chooses Yili area of Xinjiang as an example to study the situation of soil desertification prevention and control, and summarizes the control mode of soil desertification, and uses comparative analysis method to analyze its soil desertification prevention and ecological benefits. Propose the effectiveness of improving and controlling land desertification, and … Read more →

Abstract.The purpose of this paper is to study the current situation and existing problems of classical music education and teaching in Chinese colleges and universities, and put forward new educational ideas and methods, in order to make certain contributions to the improvement and enhancement of classical music education and teaching. Through the analysis of the existing education mode, it is found that there are many problems in the traditional teaching mode of classical music, such as lack of innovation, single teaching method, low participation of students, which lead to students' learning … Read more →

Abstract.In the process of teaching, teachers always unconsciously create a variety of situations for students. Most Chinese students lack English learning environment, so it is necessary for teachers to use situational teaching method. However, in the actual junior school English writing teaching process, most teachers use the traditional jug-and-mug teaching method, which leads teachers to ignore the dominant position of students’ learning, their learning interest and motivation to a certain extent. The paper tries to find the ways that teach students in junior English writing based on Situational … Read more →

Abstract.The significance of cultural awareness and the intimacy between culture and language call for the integration between Chinese traditional culture and English teaching. To know the current situation of Chinese traditional culture in high school English teaching, this thesis conducts a survey from three aspects: teachers’ ability in Chinese traditional culture, teachers’ attitude and teaching practice. The data shows that (1) in terms of teachers’ ability in Chinese traditional culture, high school English teachers have a low ability in Chinese traditional culture; (2) in terms of teachers’ … Read more →

Abstract.This study aims to examine critical success factors and major failure factors in organizational culture change, as well as their practical implications and future trends, by conducting a comprehensive literature review to synthesize key findings in organizational culture research. Our findings reveal that leadership support, effective communication, adaptable structures, and well-designed incentives are crucial for successfully changing culture, while insufficient resources, underestimating risks, and resistance to change contribute to failures. This research offers a fresh perspective on … Read more →