FHSS | Frontiers in Humanities and Social Sciences

Volume 5, Issue 9

A Study of the Role of Metaphor Instruction in English Education in Universities of China

Vol. 5, No. 9, pp. 1-7, 2025 DOI: 10.54691/wnez1570 September 18, 2025
Abstract.This study explores strategies to enhance college students' English second language (L2) reading abilities from the perspective of conceptual metaphor theory. Metaphors are pervasive in English reading, from vocabulary to syntax and discourse levels. This research aims to optimize students' L2 reading performance by systematically improving their metaphorical cognitive abilities. It employs language tests and cognitive tasks to reveal the current state and weaknesses of students' metaphor cognition, such as metaphor identification, lexical inference, and discourse coherence understanding. The … Read more →

Cultural Identity, Technological Experience, and Social Influence: An Integrated Model of Consumer Willingness to Pay in the Micro-Short Drama Market of Henan, China

Vol. 5, No. 9, pp. 8-20, 2025 DOI: 10.54691/rr6jjr74 September 18, 2025
Abstract.This study examines the determinants of consumer willingness to pay for micro-short drama content in Henan Province, China. The micro-short drama market in Henan has grown rapidly, fueled by Generation Z’s interest in culturally resonant content and immersive digital experiences. However, content homogeneity and uneven engagement across demographic segments pose challenges. We integrate the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) to develop a conceptual framework linking cultural identity, technological experience (with immersion as a mediator), and social … Read more →

Exploration of Organic Chemistry Curriculum Teaching Reform under the Macro-Pedagogical Framework

Vol. 5, No. 9, pp. 21-26, 2025 DOI: 10.54691/55stpt30 September 18, 2025
Abstract.The discipline of organic chemistry in colleges and universities is a number of related professional courses compulsory basic courses. Over the years, the teaching of organic chemistry courses follows the traditional teaching method, often only paying attention to the application of concept theory, but ignoring the ideological and political education significance of the curriculum itself. From the characteristics of organic chemistry itself, point out the current situation of teaching and the shortcomings in the teaching process, so as to express the significance of ideological and political … Read more →

The Impact of Different Exercise Intensities on Blood Lipid Levels in Overweight and Obese Female College Students: A Meta-Analysis

Vol. 5, No. 9, pp. 27-38, 2025 DOI: 10.54691/mqqr7y82 September 18, 2025
Abstract.Objective: To investigate the effects of different exercise intensities on body fat and blood lipid levels in overweight and obese female college students, using a meta-analysis to provide evidence for improving their health. Methods: Five authoritative domestic and international databases (PubMed, Web of Science, CNKI, Wanfang, and Weipu) were searched. Cochrane tools were used to evaluate the quality of the included studies regarding the impact of exercise on body fat and blood lipids in overweight and obese female college students. A statistical analysis was performed using Review Manager … Read more →

Framing Beauty: How Instagram Influencers Shape Appearance Anxiety and Body Positivity Among Adolescents

Vol. 5, No. 9, pp. 39-45, 2025 DOI: 10.54691/x49nxj72 September 18, 2025
Abstract.The research examines how Instagram content influences teenage users' beauty standards and self-esteem, utilizing the theoretical framework of framing theory. The research examines two case studies of influencers to either enhance or reduce appearance anxiety through their content by comparing Kim Kardashian's idealized body standards with Danae Mercer Ricci’s body positivity approach. The research analyzed 40 Instagram posts (20 from each influencer) through inductive coding to identify recurring visual elements, textual content, and audience engagement patterns. The research shows that … Read more →

Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty

Vol. 5, No. 9, pp. 46-57, 2025 DOI: 10.54691/j2bs6988 September 18, 2025
Abstract.With the deepening of green consumption and sustainable development concepts, corporate ESG information disclosure has become a focus of public attention, but there is a mismatch between the content of disclosure and consumer demand. This article uses consumer resonance and brand identification as chain mediating variables to construct a theoretical model to explore the impact mechanism of ESG information disclosure on consumer loyalty and analyze the moderating effects of regional consumption levels and industry attributes. A questionnaire survey was used to collect 282 valid samples, and the … Read more →

Research on Integrated Development of Red Tourism and HAKKA Culture in Gannan Region in Jiangxi

Vol. 5, No. 9, pp. 58-72, 2025 DOI: 10.54691/ft5mzg31 September 18, 2025
Abstract.As the core of the former Central Soviet Area and the cradle of the Hakka people, Gannan region of Jiangxi Province boasts unique cultural resource endowments that integrate red genealogy and Hakka cultural heritage. This study adopts the symbiosis theory as its analytical framework, and explores the inherent logic and practical foundation for the integrated development of red tourism and Gannan Hakka culture by examining the historical symbiosis, spatial overlap, and spiritual consistency between these two symbiotic units. The research reveals that the current integration of culture and … Read more →

A Study on Copyright Ownership of AI-Generated Content: A Case Study of ChatGPT and DeepSeek

Vol. 5, No. 9, pp. 73-79, 2025 DOI: 10.54691/pvazy530 September 18, 2025
Abstract.The widespread application of generative AI technology has led to a global trend in disputes over content ownership. This study selects two representative generative models, ChatGPT and DeepSeek, as its research subjects. Through case analysis, text deconstruction, and comparative research, it systematically examines 23 typical domestic and international judicial precedents and 12 platform agreements from 2021 to 2024. The empirical analysis reveals three core issues: First, the degree of creativity (specificity and structure) and the amount of content modification in user prompts are key … Read more →

Beyond Mimesis: Naturalistic Representation and Literati Ideals in Flower-and-Bird Paintings of the Nanjing Museum

Vol. 5, No. 9, pp. 80-86, 2025 DOI: 10.54691/dthqcy23 September 18, 2025
Abstract.Throughout its millennia-long development, traditional Chinese bird-and-flower painting has consistently grappled with the dialectical proposition of “representing nature” versus “expressing ideals,” a theme that has manifested in complex interactive forms across different eras of artistic practice. As a major repository of masterpieces in this genre, the Nanjing Museum houses a comprehensive collection that bears witness to the evolving trajectory of this artistic proposition. This study takes the bird-and-flower paintings in the Nanjing Museum as its core research objects, systematically … Read more →

A comparative genre analysis of journal articles and theses in discussion section

Vol. 5, No. 9, pp. 87-91, 2025 DOI: 10.54691/fcef0h90 September 18, 2025
Abstract.There has been growing interest in academic text; however, little empirical research has been conducted on the discussion section. This study presents a comparative genre analysis of the Discussion sections in journal articles and theses. While both formats aim to interpret and contextualize research findings, they differ significantly in their structural organization. This paper analyzes these differences by focusing on key rhetorical features, including the distribution of moves and steps, and the embedding of moves. Through a corpus-based approach, a range of journal articles and theses … Read more →

The Impact of Virtual Anchors’ Social Presence on Consumer Behavior

Vol. 5, No. 9, pp. 92-100, 2025 DOI: 10.54691/77kz2p28 September 18, 2025
Abstract.With the rapid advancement of artificial intelligence and virtual reality technologies, virtual anchors have emerged as a crucial medium for consumer interaction in the digital economy era. In 2021, the State Council of China issued a national plan to strengthen and expand the digital economy, under which some e-commerce platforms have begun to extend their livestreaming practices into the field of virtual digital anchors. Drawing on the theory of social presence, this study collected 340 valid survey responses and employed SPSS 26.0 and other data analysis tools to examine how the social … Read more →

Sales Psychology: How to Improve Closing Rates by Insight into Customer Needs

Vol. 5, No. 9, pp. 101-107, 2025 DOI: 10.54691/karmwx66 September 18, 2025
Abstract.In today's fiercely competitive market, simply selling products is no longer enough to maintain customer loyalty and drive sales growth. The key to sales is shifting to deeply understanding and precisely meeting customers' real needs. This article draws on sales psychology to analyze how effective insights into customer needs can significantly increase closing rates. The article begins by emphasizing that a deep understanding of customer needs is central to the entire sales process—it's fundamental to building trust and creating unique value. It then details key methods for identifying both … Read more →

Research on the impact of physical activity on the perceived age discrimination among the elderly: The mediation effect of self-efficacy

Vol. 5, No. 9, pp. 108-117, 2025 DOI: 10.54691/z2fp1793 September 18, 2025
Abstract.With population aging accelerating, older adults face growing psychological challenges, including loneliness, low self-esteem, and perceived age discrimination. Age stereotypes not only harm mental well-being but also limit social participation. Physical activity, as a non-pharmacological intervention, may enhance self-efficacy and mitigate such negative effects. This study aims to explore the relationship between physical activity and perceived age discrimination among older adults in China, focusing on the mediating role of self-efficacy. A survey of 292 older adults was conducted using the … Read more →

A Study on the Application of English Situational Teaching in Primary School Students: A Case Study of Taiyuan Experimental Primary School

Vol. 5, No. 9, pp. 118-129, 2025 DOI: 10.54691/kqw8yv60 September 18, 2025
Abstract.This study focuses on the application effect of English situational teaching in primary schools, and explores its practical role in improving students' language application ability, self-efficacy and learning interest. A total of 112 students in grades 4 and 5 of Taiyuan Experimental Primary School were selected as the research subjects, and data were collected and analyzed using multiple methods such as classroom observation, questionnaire survey, teacher interview and achievement evaluation. The study found that situational teaching significantly improved students' classroom participation … Read more →

The Role of Pedagogical Alignment in Enhancing Learning Outcomes

Vol. 5, No. 9, pp. 130-135, 2025 DOI: 10.54691/daazpf50 September 18, 2025
Abstract.Pedagogical alignment, as the core path to improving educational quality, significantly optimizes learning outcomes through the systematic coordination of four elements: teaching objectives, content, methods, and evaluation. This paper analyzes the connotation of pedagogical alignment, pointing out that it requires teaching content to accurately match the target knowledge system, teaching methods to dynamically adapt to the target cognitive level, and teaching evaluation to reversely anchor the evidence of goal achievement. Empirical evidence shows that the design of pedagogical alignment … Read more →

Analysis of the Adaptability of Group Training to the Physical Fitness Improvement of College Students under the Background of National Fitness

Vol. 5, No. 9, pp. 136-142, 2025 DOI: 10.54691/2q4gzw80 September 18, 2025
Abstract.Amidst China’s national fitness initiative and growing health demands among university students, this study systematically analyzes the adaptability and efficacy of Cluster Set Training (CS) versus Traditional Set Training (TS) for physical fitness enhancement. Synthesizing global empirical evidence reveals that CS, through intra-set rest intervals (10-45s), facilitates phosphocreatine resynthesis and lactate clearance, significantly maintaining movement velocity and power output—demonstrated by a 5.01% increase in countermovement jump peak power and 2.57% improvement in standing long jump … Read more →

Exploring "Teacher-AI-Student" Teaching Model in College English Writing Courses

Vol. 5, No. 9, pp. 143-152, 2025 DOI: 10.54691/a4vq1s72 September 18, 2025
Abstract.The rapid development of artificial intelligence (AI) technology is influencing and transforming the entire field of education. Under the background of AI-empowered education, college English instruction is undergoing a transition from the traditional Teacher-Student dual model to a tripartite Teacher-AI-Student collaborative paradigm.  While this transformation brings new opportunities to college English teaching, it also presents numerous challenges. Based on the perspectives of Social Constructivism and Connectivism learning theories, this paper takes college English writing of sophomores … Read more →

A Study on Legal Dilemmas and Their Causes in Protecting Online Consumers' Rights and Interests in the E-Commerce Environment

Vol. 5, No. 9, pp. 153-158, 2025 DOI: 10.54691/bsp4en11 September 18, 2025
Abstract.With the rapid development of the platform economy, online consumption has become an important part of daily life for residents in China. However, the protection of consumers' rights and interests still faces many new challenges. Against the backdrop of the platform economy, this paper systematically sorts out the frequent issues arising at various stages of transactions and explores the legal dilemmas in the protection of online consumers' rights and interests. Secondly, it analyzes the existing problems in China's current legal system from three dimensions: legislation, law enforcement, and … Read more →

Integrating Values Education into STEM Curriculum: A Case Study on Cultivating Professional Ethics and Social Responsibility in 'Radiation Physics and Protection'

Vol. 5, No. 9, pp. 159-163, 2025 DOI: 10.54691/6y5dv695 September 18, 2025
Abstract.In an era of rapid technological advancement, equipping STEM students with not only technical skills but also professional ethics and a strong sense of social responsibility has become a critical challenge for higher education worldwide. To address this, this study presents a case study of a pedagogical reform in 'Radiation Physics and Protection,' a core course for medical imaging technology majors. Based on two years of teaching practice with 540 undergraduate students at a university in China, this study uses a qualitative analysis to examine three teaching cases designed to enhance … Read more →

Research on the impact of digital economy on urban-rural integrated development under the background of rural revitalization: Taking the Yangtze River Economic Belt as an example

Vol. 5, No. 9, pp. 164-176, 2025 DOI: 10.54691/0hk7rh45 September 18, 2025
Abstract.The Yangtze River Economic Belt (YERB) is a key regional economic belt in China. Urban-rural integration plays a crucial role in its economic development. This project, taking the YERB as a case study, conducted field research and collected data from nine provinces and two municipalities within the YERB over the ten years from 2014 to 2023. The data were analyzed and, from a general systems theory perspective, the theoretical mechanisms by which the digital economy influences urban-rural relations were explored. The YERB digital economy and urban-rural integration development indices were … Read more →

Conceptual Metaphors in Official Documents of International Organizations

Vol. 5, No. 9, pp. 177-194, 2025 DOI: 10.54691/v7mxkm64 September 18, 2025
Abstract.The 2030 Agenda for Sustainable Development is the most important agenda of the United Nations. However, previous research on UN documents from the perspective of conceptual metaphors is still limited. This study identifies and analyzes conceptual metaphors in the Agenda, and employs qualitative and quantitative approaches to construct a CMA framework. The study finds that: First, conceptual metaphors are abundant in the documents, with a total of 5905 occurrences. Second, the text delineates 17 conceptual metaphors: orientational metaphor, target metaphor, biological metaphor, team metaphor, … Read more →

The Americanization of Korean Drama Style and the Change of Local Characteristics: Cultural Game in the Streaming Era

Vol. 5, No. 9, pp. 195-200, 2025 DOI: 10.54691/q9s3fw93 September 18, 2025
Abstract.The Americanization of Korean Drama is essentially a cultural transcoding project. When Ali in "Squid Game" kneels down, the camera deliberately captures the similarity between the prayer callus on his forehead and the Korean "sacred gesture" action - this visual translation allows the audience in the Islamic cultural circle to instantly understand the character's motivation. The cost of transformation is also clear: the "leisure aesthetics" of traditional Korean dramas is compressed into a 90-second quick cut in "Model Taxi". But it is worth noting that the seasonal broadcast structure … Read more →

A study of Bouldering psychotherapy intervention for depression: a review of the literature

Vol. 5, No. 9, pp. 201-211, 2025 DOI: 10.54691/asmexr29 September 18, 2025
Abstract.This paper systematically reviews the effects of Bouldering Psychotherapy (BPT) on depression. It analyzes BPT's movement characteristics and theoretical foundations (based on self-determination theory, positive thinking and exposure theory, and flow experience theory), integrates evidence from randomized controlled trials, explores its physiological and psychological mechanisms (involving HPA axis regulation, neuroplasticity, enhanced self-efficacy, and social interactions), and compares its effectiveness with traditional therapies. The review, which included studies published between 1990 … Read more →

Exploring the practical path of the comprehensive education mode of "Course, Lesson, Competition and Certificate" in the environmental art design major of higher vocational colleges

Vol. 5, No. 9, pp. 212-219, 2025 DOI: 10.54691/rfdpwr73 September 18, 2025
Abstract.With China's industrial upgrading and transformation creating growing demands for high-quality technical professionals, deepening vocational education reform and innovating talent cultivation models have become imperative. This study focuses on the Environmental Art Design program in higher vocational colleges, exploring the development and implementation of the "Job-Course-Competition-Certificate" integrated education model. The paper first examines the theoretical foundations and practical motivations behind this model, highlighting its crucial role in enhancing vocational education … Read more →

Take the "Belt and Road" as the path to develop a community with a shared future at the economic and social levels

Vol. 5, No. 9, pp. 220-225, 2025 DOI: 10.54691/rnph1v61 September 18, 2025
Abstract.Since China proposed the Belt and Road Initiative in 2013, China and Africa have strengthened cooperation in economic, political, social, and cultural aspects, and jointly promoted the economic and social development of African countries. Based on analyzing the effectiveness and challenges of the implementation of the Belt and Road Initiative in Africa, discussing the strategic significance of the Belt and Road Initiative to the China-Africa community with a shared future, and looking forward to the future of the China-Africa community with a shared future, it is more important to interpret … Read more →

The construction and challenges of the Internet public sphere: an analysis based on Habermasian theory

Vol. 5, No. 9, pp. 226-231, 2025 DOI: 10.54691/qsd9h696 September 18, 2025
Abstract.This paper applies Jürgen Habermas’s theory of the “public sphere” to examine whether the internet can serve as a modern public sphere. It first outlines the core features of Habermas’s concept—openness, freedom and independence, rational discourse, and reliance on mass media. The paper then analyzes how the internet, through its global reach, egalitarian access, anonymity, and immediacy, partially aligns with these characteristics and offers new possibilities for public communication beyond traditional media. However, significant limitations are also identified, including algorithm-driven … Read more →

Research on the Spatial Heterogeneity of Urban Vitality Driven by Social Big Data: A Case Study of Xi’an

Vol. 5, No. 9, pp. 232-238, 2025 DOI: 10.54691/hc2a3j70 September 18, 2025
Abstract.Based on multi-scale geographically weighted regression (MGWR) and spatial autocorrelation analysis, this paper explores the impact of different urban functional elements on urban vitality and their spatial heterogeneity. The results show that urban vitality exhibits significant spatial clustering within the study area, with both high and low values showing a clustered state. Scenic spots, business residences, and science, education, and culture facilities have a significant negative effect on urban vitality, while the positive effects of public facilities and life services are not … Read more →

Social Media Weakens Users’ Critical Thinking and Requires Strategic Responses

Vol. 5, No. 9, pp. 239-252, 2025 DOI: 10.54691/66fks596 September 18, 2025
Abstract.As social media becomes more and more popular, it has an increasing impact on the way people think. Many platforms recommend content based on criteria such as the number of likes and view time, a mechanism that makes emotional, one-sided and even misleading information more likely to be seen, while issues that are truly insightful and can help us think are instead buried. By reviewing data and analysing the policies of several countries (e.g., Germany, UK, EU, US, Singapore, China) and major platforms (e.g., Meta, YouTube, X, and TikTok), this study tries to figure out the causes of these … Read more →

Overview of Research on Bisphenol A Removal from Mine Water

Vol. 5, No. 9, pp. 253-259, 2025 DOI: 10.54691/xc3qbq23 September 18, 2025
Abstract.The pollution of bisphenol A (BPA) in mine water has become increasingly prominent, posing serious threats to ecosystems and human health, while also constraining the reuse of water resources in mining areas. Microbial fuel cell (MFC) technology, as an innovative green approach that combines pollutant degradation with energy recovery, demonstrates significant potential in treating refractory organic compounds and heavy metals. This article provides a systematic review of the advantages of MFC technology in removing BPA from mine water, with a focus on innovative designs such as … Read more →

Cultivation of Socialist Core Values among University Students in the New Media Era: Opportunities, Challenges, and Path Innovation

Vol. 5, No. 9, pp. 260-266, 2025 DOI: 10.54691/jj476g86 September 18, 2025
Abstract.The profound development of the new media environment has exerted a significant impact on the cultivation of socialist core values among college students. Based on a systematic analysis of the technological characteristics and communication dynamics of new media, this paper conducts an in-depth examination of the contemporary opportunities and practical challenges in values cultivation from three dimensions: cognition, emotion, and practice. It innovatively proposes a three-dimensional cultivation framework centered on "theoretical internalization—media convergence—practical externalization," … Read more →

Research on the Cross-Field Integration and Innovation of Animation and Technology in the Context of Converged Media

Vol. 5, No. 9, pp. 267-270, 2025 DOI: 10.54691/wpw5hh53 September 18, 2025
Abstract.This article explores the phenomenon of deep integration between the animation industry and technological innovation in the era of integrated media, focusing on the transformative role of technologies such as artificial intelligence, virtual reality, and digital media on animation art design. The study reveals the optimization of the animation creation process, the expansion of expressive forms, and the breakthrough of industrial boundaries under the empowerment of technology, proposing a 'technology-culture' dual-driven innovation model for animation. Through case analysis, it is found that … Read more →

Effects of aerobic exercise on cognitive function in patients with type 2 diabetes mellitus: a meta-analysis

Vol. 5, No. 9, pp. 271-283, 2025 DOI: 10.54691/7r1a1m23 September 18, 2025
Abstract.Type 2 diabetes mellitus(T2DM) is a chronic metabolic disease that adversely affects cognitive function. Aerobic exercise, an important non-pharmacological intervention, has controversial effects on cognitive function. The goal of this study was to systematically assess the effects of aerobic exercise on cognitive function in patients with T2DM . Seven electronic literature databases were searched: PubMed, Web of Science, Embase, Cochrane Library, Wanfang Data, CNKI, and VIP. The search was conducted from the time of construction to June 2025. The data were analyzed using RevMan5.4.1 and … Read more →

The Impact of Competency-Based Education and Social Constructivism on Vocational Ability Development of Design Students in Hangzhou Vocational Colleges: A Quantitative Study

Vol. 5, No. 9, pp. 284-288, 2025 DOI: 10.54691/ztjj8d72 September 18, 2025
Abstract.Vocational ability development is a core objective of higher vocational education, particularly for design majors facing rapid industrial transformation. This study explores how Competency-Based Education (CBE) and social constructivism theories inform vocational ability cultivation among design students in Hangzhou vocational colleges. Using quantitative methods, data from 320 students across three institutions were analyzed to measure the relationship between curriculum alignment with CBE, social interaction in learning (a key tenet of social constructivism), and vocational ability outcomes … Read more →

Study on the Empowering Effect of Psychological Resources on College Students' Career Planning

Vol. 5, No. 9, pp. 289-296, 2025 DOI: 10.54691/4ptq3414 September 18, 2025
Abstract.Against the backdrop of global economic volatility, this study aims to address the dilemmas faced by college students in career planning—such as lack of internal motivation, cognitive limitations, stagnant action, and weak adaptability—and explore how psychological resources empower college students' career planning from a theoretical perspective. The paper first defines the connotations of psychological resources and empowerment-oriented career planning, then systematically constructs a theoretical model of psychological resources empowering career planning based on the Conservation of … Read more →

The Construction and Practice of AI-Supported Contextualized Teaching in Chinese Language Education

Vol. 5, No. 9, pp. 297-303, 2025 DOI: 10.54691/yrkydz06 September 18, 2025
Abstract.The incorporation of Artificial Intelligence (AI) into education marks a major shift and presents new methods for making improvements on learning. This paper looks into the building and practical application of an AI-powered contextualized education model, targeted specially for Chinese language teaching. Contextual teaching that stresses on learning within actual situations is regarded as a great way to teach for decades, but still it encounters problems regarding the limited resources, lack of dynamic interactivity, and personalization at large scale. This research claims that AI, such as … Read more →

On Marx's idea of community from 'On the Jewish Question'

Vol. 5, No. 9, pp. 304-308, 2025 DOI: 10.54691/n894sm77 September 18, 2025
Abstract.Marx's concept of community is a theoretical embodiment of the free and comprehensive development of individuals, which has theoretical significance for the contemporary construction of a community with a shared future for humanity and a community of life between humans and nature. Marx elaborated on the idea of 'community' as early as in 'On the Jewish Question.' In-depth study of the theoretical logic of Marx's early concept of 'community' can provide a theoretical and correct perspective to understand today's community ideologies, which is of great importance for the realization of … Read more →
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