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Research on Influencing Factors of Residents Watching Cross Talk based on Logistic Regression

Yu Pei, Xiang Zhang, Yu Ding
Vol. 2, No. 9, pp. 146-152, 2022 DOI: 10.54691/fhss.v2i9.2120 September 21, 2022
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Abstract.Cross talk, a folk rap art in the form of speaking, learning, amusing and singing, was included in the first batch of intangible cultural heritage in Beijing in 2006. Starting from the dimensions of basic information, viewing cost, actor popularity, and performance theme, Logistic regression is used to analyze the influencing factors of residents' choice of cross talk. Finally, using text mining, qualitative comparative analysis and other methods to clarify the successful path of Deyun Club from the three dimensions of star effect, cultural effect and marketing effect.
Keywords. Cross Talk; Logistic Regression; Qualitative Comparative Analysis; Deyun Club.
APA Citation Yu Pei, Xiang Zhang, Yu Ding (2022). Research on Influencing Factors of Residents Watching Cross Talk based on Logistic Regression. Frontiers in Humanities and Social Sciences, 2(9), 146-152. https://doi.org/10.54691/fhss.v2i9.2120

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