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Business English Negotiation Strategies from the Perspective of Cultural Self-confidence

Siyi Qiu
Vol. 3, No. 9, pp. 167-171, 2023 DOI: 10.54691/fhss.v3i9.5650 September 21, 2023
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Abstract.With the economic globalization and the increasingly frequent international business exchanges, negotiating with people from different countries and cultures is bound to be a thorny issue, and culture plays a crucial role in international business negotiations. This paper tries to analyze the influence of cultural self-confidence on business English negotiation, point out the challenges faced by business English negotiation in the perspective of cultural self-confidence and propose corresponding negotiation strategies, so as to strive for the success of negotiation.
Keywords. Cultural Self-confidence; Business English; Business Negotiation.
APA Citation Siyi Qiu (2023). Business English Negotiation Strategies from the Perspective of Cultural Self-confidence. Frontiers in Humanities and Social Sciences, 3(9), 167-171. https://doi.org/10.54691/fhss.v3i9.5650

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